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Published in:
2013 | OriginalPaper | Chapter
Discussion of Empirical Findings
Author : Lena Christiaans
Published in: International Employer Brand Management
Publisher: Springer Fachmedien Wiesbaden
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One of the main objectives of this research was to assess to which extent students’ importance ratings of employer attractiveness attributes differ across countries, and to identify influences which explain the variance in these ratings. A main goal was to enrich the research field of Employer Branding through the conduction of a cross nationalmultilevel analysis, incorporating individual difference variables as well as national culture and economic development characteristics with regard to their potential impact on attribute evaluations.