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2018 | OriginalPaper | Chapter

14. EC Strategy, Globalization, SMEs, and Implementation

Authors : Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Published in: Electronic Commerce 2018

Publisher: Springer International Publishing

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Abstract

Upon completion of this chapter, you will be able to:

Describe the EC strategy phases.

Describe the need for justifying EC investments.

Evaluate the issues involved in global EC.

Describe the reasons for success and failure of EC.

Describe how small- and medium-sized businesses can use EC.

Describe the major components of EC implementation.

Discuss the steps in developing an EC system.

Describe the major EC development strategies.

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Title: EC Strategy, Globalization, SMEs, and Implementation
Authors: Efraim Turban
Jon Outland
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Publisher: Springer International Publishing
Book: Electronic Commerce 2018
Print ISBN: 978-3-319-58714-1

Electronic ISBN: 978-3-319-58715-8

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-58715-8_14

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