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01-12-2015 | Original Paper

Effect of women’s labor market status on online grocery shopping, the case of Turkey

Authors: Bengi Yanık İlhan, Tutku Eker İşçioğlu

Published in: Eurasian Business Review | Issue 2/2015

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Abstract

The rate of Internet purchasing is increasing day by day. One of the reasons of that increase could be individuals’ intention to allocate time effectively in order to maximize their utility function. Within this context, an employed woman would aim to spend less time on household chores such as shopping compared to the ones who are not active in the labor market. When women’s age, education and other demographic characteristics are held constant, being employed for a woman is expected to have a positive effect on the increase of Internet purchases. For this purpose, 2004–2013 Household Information Technologies Use Survey, obtained from Turkish Statistical Institute, has been used to estimate the probability of making online grocery shopping with Heckman’s two step probit methods. According to the findings, being employed has a positive effect on the probability of using Internet and making online grocery shopping. In addition, as education increases, probability of using Internet and probability of making online grocery shopping increases. The probability of using Internet and making online grocery shopping also increases with age but at a decreasing rate. Moreover, while living in urban areas positively affects online grocery shopping, the number of household size has a negative impact.

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Appendix
Available only for authorised users
Footnotes
1
For details please refer to Table 8.
 
2
For details please refer to Table 9.
 
3
Age2 = age * age.
 
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Metadata
Title
Effect of women’s labor market status on online grocery shopping, the case of Turkey
Authors
Bengi Yanık İlhan
Tutku Eker İşçioğlu
Publication date
01-12-2015
Publisher
Springer International Publishing
Published in
Eurasian Business Review / Issue 2/2015
Print ISSN: 1309-4297
Electronic ISSN: 2147-4281
DOI
https://doi.org/10.1007/s40821-015-0029-x

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