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2018 | OriginalPaper | Chapter

8. Eine Geschäftsmöglichkeit – ein Unternehmer – ein Land und dann die Welt

Eine Idee, eine Option und eine Region, die auf Werte baut und in der Welt daheim ist!

Authors : Stefan Märk, Mario Situm

Published in: Familienunternehmen und ihre Stakeholder

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Praxisfall handelt von einem Unternehmer, welcher in den 80er-Jahren ein bestehendes Unternehmen in Südtirol (eine autonomische italienische Provinz) übernimmt und einen Internationalisierungsprozess in Gang setzt, der seinesgleichen sucht. Ausgehend von einer starken regionalen Überzeugung, beginnt dieser Unternehmer zuerst in Europa, dann weltweit zu agieren. Dass regionales Unternehmerbewusstsein einen großen Einfluss auf die Menschen nehmen kann, bildet für diesen Fall ein wichtiges Fundament. Einerseits folgt dieser Unternehmer dem Lernansatz „man soll offen für Versuche sein“, andererseits vertritt er aber auch sehr viele „patriarchalische“ Grundsätze. Die Kinder im Familienunternehmen beginnen nun bereits, Entscheidungen mitzutragen und die Expansion weiter zu treiben. Es ist geplant, dass dieses Unternehmen sämtliche Unternehmensdimensionen erleben wird (Einzelunternehmen, GmbH und schlussendlich AG), aber immer in Familienunternehmerhand verbleiben wird. Somit steht der regionale Aspekt von Beginn bis zum Ende im Fokus dieses Abschnittes.

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Footnotes
1
Manche Autoren erachten das 16. Jahrhundert als zweite Stufe der Globalisierung basierend auf der Expansion des Europäischen Kapitalismus (Wallerstein 1974; Waters 1995).
 
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Metadata
Title
Eine Geschäftsmöglichkeit – ein Unternehmer – ein Land und dann die Welt
Authors
Stefan Märk
Mario Situm
Copyright Year
2018
Book
Familienunternehmen und ihre Stakeholder

Print ISBN: 978-3-658-18739-2

Electronic ISBN: 978-3-658-18740-8

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-18740-8_8

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