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Published in:
1990 | OriginalPaper | Chapter
Einführung
Author : Dr. Christoph Mura
Published in: Optimale Zeitpunkte für Preisänderungen
Publisher: Gabler Verlag
Included in: Professional Book Archive
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“Die Frage nach dem richtigen Preis bildet das Zentralthema einer einzelwirtschaftlichen Theorie der Preispolitik.”1)