Electronic Commerce Research

Electronic Commerce Research OnlineFirst articles

16-05-2022

The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector

Food retailers are lagging behind other industries in implementing innovative mobile solutions offering their services and purchasing processes on their online platforms. Chatbots can be leveraged as an application to provide customer-centric …

11-05-2022

Coopetition in a platform ecosystem: from the complementors’ perspective

With the platform owner entering complementors’ product space, the cooperative nature of the platform ecosystem shifts into coopetition, a mixed strategy of cooperation and competition. Since a disproportionately large number of complementors are …

09-05-2022

Evolutionary game study on multi-agent collaboration of digital transformation in service-oriented manufacturing value chain

As a development trend of cross-border integration of industries in the digital economy, service-oriented manufacturing has achieved certain research results in the construction of wide value chain. However, in the transition development stage …

05-05-2022

Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry

We proposed a research model that examined the differences between the contributions of large, third-party e-commerce platforms and self-operated e-commerce platforms to businesses’ resilience to the COVID-19 shock. The difference-in-differences …

05-05-2022

Ad creative generation using reinforced generative adversarial network

Crafting the right keywords and crafting their ad creatives is an arduous task that requires the collaboration of online marketers, creative directors, data scientists, and possibly linguists. Many parts of this craft are still manual and …