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2021 | OriginalPaper | Chapter

Employee Reactions to Servitization as an Organizational Transformation

Authors : Mădălina Pană, Melanie E. Kreye

Published in: The Palgrave Handbook of Servitization

Publisher: Springer International Publishing

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Abstract

This chapter presents a framework that describes employees’ long-term reactions to and suitable management responses for engaging employees in servitization. We review the literature on servitization, organizational behavior, and organizational psychology to identify observable behaviors and reasons for three employee reactions to servitization: (1) support, (2) rejection and voluntary turnover, and (3) resistance. For each reaction, we present management responses that are intended to overcome the barriers to engaging employees in servitization while improving the decision-making behind the organizational transformation. Theoretical implications and practical advice for managers are provided.

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Title: Employee Reactions to Servitization as an Organizational Transformation
Authors: Mădălina Pană
Melanie E. Kreye
Publisher: Springer International Publishing
Book: The Palgrave Handbook of Servitization
Print ISBN: 978-3-030-75770-0

Electronic ISBN: 978-3-030-75771-7

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-75771-7_21