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Social Indicators Research
Published in: Social Indicators Research 1/2016

29-03-2015

Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations

Authors: Syed Abidur Rahman, Azlan Amran, Noor Hazlina Ahmad, Seyedeh Khadijeh Taghizadeh

Published in: Social Indicators Research | Issue 1/2016

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Abstract

This study examines the relationship between base of the pyramid (BoP) entrepreneurship success and wellbeing. The major contention is that the success of the BoP entrepreneurs is influenced by information and training support provided by large private organizations. A total of 134 BoP entrepreneurs, who run community information centres in remote areas of Bangladesh with the support of a leading private telecommunications company, participated in this research. The result revealed that support from a large private organization is important to ensure business success, and that this subsequently enhances the wellbeing of BoP entrepreneurs. Not only has this study empirically confirmed that assistance provided by large private organizations to BoP entrepreneurs influences business success, assistance also enhances the wellbeing of this vulnerable group and thus facilitate to reduce poverty within the local community. This study therefore can be a guideline for large private organizations that are willing to carry out pragmatic corporate social initiatives.
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Appendix
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Metadata
Title
Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations
Authors
Syed Abidur Rahman
Azlan Amran
Noor Hazlina Ahmad
Seyedeh Khadijeh Taghizadeh
Publication date
29-03-2015
Publisher
Springer Netherlands
Published in
Social Indicators Research / Issue 1/2016
Print ISSN: 0303-8300
Electronic ISSN: 1573-0921
DOI
https://doi.org/10.1007/s11205-015-0951-4

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