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2001 | OriginalPaper | Chapter

Equipment Goods Brands

Author : Philippe Malaval

Published in: Strategy and Management of Industrial Brands

Publisher: Springer US

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Equipment goods and systems can be distinguished from intermediary goods by the fact that they stand alone: for the customer they are an independent entity. Normally they do not need to be built into another assembly. The equipment goods and systems category is much less homogeneous than the entering goods and intermediate equipment goods categories dealt with earlier. This is because in this large category there is both small equipment (individual protective equipment, office supplies, etc.) as well as very large equipment (supply of a transport aircraft or a freeway).

Metadata
Title
Equipment Goods Brands
Author
Philippe Malaval
Copyright Year
2001
Publisher
Springer US
DOI
https://doi.org/10.1007/978-1-4615-1737-5_13