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2001 | OriginalPaper | Chapter

Business to Business Service Brands

Author : Philippe Malaval

Published in: Strategy and Management of Industrial Brands

Publisher: Springer US

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Professional services are all the services on the market which aimed at companies: Furniture, goods and equipment rental for companies: rental of cars and industrial vehicles, building equipment (cranes, cement-mixers, scanffolding, etc.), office and IT equipment (word processors, photocopiers and scanners, computers and peripherals, telephone equipment, software license fees), farming machinery (tractors, combine harvesters, etc.), transport and freight equipment (freight cars, containers, ships, planes, etc.), machines and equipment (machine tools, boring and exploratory equipment, telecommunication and electronic equipment, measuring instrument, etc.),IT and telecommunications services: consulting design of programs, data processing, technical assistance, maintenance, system integration, network management, etc.,Legal services: counseling and representation (for civil, penal or administrative matters or for work or business disputes), counseling and assistance (for patents and royalties), drawing up and recording of acts (statutes, trust deeds, etc.),Assessment and consulting professions concerning the supply to companies of tools for help with financial and economic decision making, e.g. for accounting (book-keeping, audits, etc.), market research and opinion polls, economic and financial studies, management consulting

Metadata
Title
Business to Business Service Brands
Author
Philippe Malaval
Copyright Year
2001
Publisher
Springer US
DOI
https://doi.org/10.1007/978-1-4615-1737-5_14