Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Development of the Concept of Brands Read chapter Read first chapter

2001 | OriginalPaper | Chapter

Industrial Distributor Brands

Author : Philippe Malaval

Published in: Strategy and Management of Industrial Brands

Publisher: Springer US

Included in: Professional Book Archive

Get Access

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Industrial brands can be analyzed in terms of the status of the supplier company, which can be either a producer or distributor of products or services. Today, just like in the consumer sector, the distributor brand concept has taken off in business to business.

previous chapter Business to Business Service Brands
Metadata
Title
Industrial Distributor Brands
Author
Philippe Malaval
Copyright Year
2001
Publisher
Springer US
Book
Strategy and Management of Industrial Brands

Print ISBN: 978-1-4020-7753-1

Electronic ISBN: 978-1-4615-1737-5

Copyright Year: 2001

DOI
https://doi.org/10.1007/978-1-4615-1737-5_15