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Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users

Authors : M. Claudia tom Dieck, Timothy Jung, Eleni Michopoulou

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

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Abstract

Recently, there has been an increased interest in the opportunities of virtual reality (VR) for the enhancement of the tourism experience. However, few studies have qualitatively explored the experience from elderly tourists perspective. Latest technology needs to be relevant and easy to use for elderly users in order to be accepted. Therefore, this study aims to examine the impact of VR on elderly tourists’ experience. In order to achieve the aim, the present study conducted 23 interviews with elderly tourists at a cultural heritage tourism attraction in the UK. Interviews were analysed using thematic analysis and findings revealed impacts of VR onto elderly visitors’ experience as well as requirements with regards to VR applications within cultural heritage sites. There has been an overall positive attitude towards the use of VR among elderly visitors and strong intentions to return as a result of experiencing VR.

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Metadata
Title
Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users
Authors
M. Claudia tom Dieck
Timothy Jung
Eleni Michopoulou
Copyright Year
2019
Book
Augmented Reality and Virtual Reality

Print ISBN: 978-3-030-06245-3

Electronic ISBN: 978-3-030-06246-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-06246-0_7

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