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Published in:
01-02-2010
Exploring the relationship between marketing and supply chain management: introduction to the special issue
Published in: Journal of the Academy of Marketing Science | Issue 1/2010
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Abstract
Supply chains and supply chain management are important areas of business practice and scholarship that overlap with the discipline and practice of marketing and marketing management. The co-editors of the Journal’s Special Issue “Exploring the Relationship Between Marketing and Supply Chain Management” provide an introduction to the special issue, overview its contents and extend their appreciation to the authors, reviewers, editor and staff whose contributions and efforts made it possible.