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Journal of the Academy of Marketing Science

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01-02-2010 | Original Empirical Research

Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence

Authors: Donna F. Davis, Susan L. Golicic

Published in: Journal of the Academy of Marketing Science | Issue 1/2010

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Abstract

Trading partners continue to make significant investments in information technology (IT) infrastructure to facilitate the flow of market information across supply chains, yet the underlying mechanisms linking IT implementation to firm performance have not been clearly specified. Drawing on the resource-advantage theory of competition, we develop and test a model that proposes market-oriented IT competence as a mediator of the effects of a firm’s IT infrastructure on market information flow which, in turn, yields comparative advantages in supply chain relationships. Market-oriented IT competence is conceptualized as a firm’s ability to deploy an IT infrastructure in support of the organization-wide collection, dissemination and use of market information to respond to market needs. We test the effects of market-oriented IT competence using data collected from managers in the logistics services industry. Findings show that market-oriented IT competence is a critical link between IT infrastructure and comparative advantage in supply chain relationships.

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Title: Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence
Authors: Donna F. Davis
Susan L. Golicic
Publication date: 01-02-2010
Publisher: Springer US
Published in: Journal of the Academy of Marketing Science / Issue 1/2010
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-008-0127-8

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Other articles of this Issue 1/2010

Exploring the relationship between marketing and supply chain management: introduction to the special issue

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Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources

Supply chain technology: the role of environment in predicting performance

Demand and supply integration: a conceptual framework of value creation through knowledge management