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2020 | OriginalPaper | Chapter

21. Facilitating Communication in Adaptive Planning Processes for Inclusive Innovation: Discussing an Integrative Approach

Authors : Bernardo Alayza, Domingo Gonzalez

Published in: New Leadership in Strategy and Communication

Publisher: Springer International Publishing

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Abstract

In this chapter, it is argued that linear approaches have influenced innovation strategies for local development, having limitations for addressing long-standing socio-economic problems in unequal and exclusionary societies such as Peru. However, the facilitation of a broader communication perspective could contribute to configure more inclusive innovation processes for a number of reasons: it can contribute to understand the nature of inclusive innovation processes; it can serve to recognise entry points for inclusive innovation as well as to reorient innovation processes towards inclusivity. This discussion allows a rethinking of the current innovation strategies for local development and proposes a set of recommendations to enable communication with adaptive planning processes for a broad-based inclusive development strategy in the Peruvian context.

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Footnotes
1
Excluded groups are defined as groups or subgroups that lives under an unequal distribution of a valued good or basic service such as health, food, water and/or energy. For example, people who live in isolated rural villages in Peru or people who live in peri-urban zones of Peru that are lacking a basic service, live with less than 3.5 American dollars and have an informal job could be considered as excluded.
 
2
Local development is defined as the interactive process of expansion of capabilities and collective liberties in a territory for the reduction of disparities and the participative role of the excluded populations in their development (Sen 2000).
 
3
Cusco is a region in the southeastern Sierra of Peru located at 3300–4500 m above sea level. It has a population of roughly 1.2 million inhabitants. Cusco has a millenary tradition, having an impressive cultural heritage that came from the Inca culture. However, it is one of the poorest regions in Peru with more than 60% of people living in poverty. Also, more than 80% of the local population is involved in informal activities with very low economic productivity, with a monthly average income of approximately US$85 per capita (INEI 2015).
 
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Metadata
Title
Facilitating Communication in Adaptive Planning Processes for Inclusive Innovation: Discussing an Integrative Approach
Authors
Bernardo Alayza
Domingo Gonzalez
Copyright Year
2020
Book
New Leadership in Strategy and Communication

Print ISBN: 978-3-030-19680-6

Electronic ISBN: 978-3-030-19681-3

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-19681-3_21