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Journal of Global Entrepreneurship Research

28-04-2021 | Research

Factors influencing online apparel shopping orientation among women in Mumbai

Authors: Vaishali Hemant Pardeshi, Vandana Khanna

Published in: Journal of Global Entrepreneurship Research

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Abstract

The purpose of the study was to examine the factors influencing online apparel shopping orientation among women. Survey data from women aged 18–55 with online shopping experience were considered. Four key factors were identified by factor analysis (i.e. smart shopping orientation, enjoyment-orientation, brand-orientation and Fashion-orientation). Multiple regression results showed smart-shopping orientation had maximum impact, while enjoyment-orientation, brand-orientation and fashion-orientation had the least impact. It was found that women in Mumbai are smart shoppers, and they shop online to save time and money. Managerial implications were discussed for designing effective strategies to attract and retain women shoppers.

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Metadata
Title
Factors influencing online apparel shopping orientation among women in Mumbai
Authors
Vaishali Hemant Pardeshi
Vandana Khanna
Publication date
28-04-2021
Publisher
Springer Berlin Heidelberg
Published in
Journal of Global Entrepreneurship Research
Print ISSN: 2228-7566
Electronic ISSN: 2251-7316
DOI
https://doi.org/10.1007/s40497-021-00270-5