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Published in: Journal of the Academy of Marketing Science 4/2000

01-09-2000

Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure

Authors: Christian Homburg, John P. Workman, Ove Jensen

Published in: Journal of the Academy of Marketing Science | Issue 4/2000

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Metadata
Title
Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
Authors
Christian Homburg
John P. Workman
Ove Jensen
Publication date
01-09-2000
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 4/2000
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/0092070300284001

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