Issue 4/2000
Content (6 Articles)
Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
Christian Homburg, John P. Workman, Ove Jensen
Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms
Elliot Maltz, Ajay K. Kohli
Firm-level export performance assessment: Review, evaluation, and development
Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan
How first impressions of a customer impact effectiveness in an initial sales encounter
Kenneth R. Evans, Robert E. Kleine, Timothy D. Landry, Lawrence A. Crosby
Research Note
A refinement and validation of the MARKOR scale
Ken Matsuno, John T. Mentzer, Joseph O. Rentz
Reviews of books
Victoria L. Crittenden, Ronald E. Goldsmith, Anne L. Balazs, Troy A. Festervand, Cathy Waters, Penny M. Simpson