01-06-2009 | Marketingquellen
Gaubinger, Kurt/Werani, Thomas/Rabl, Michael: Praxisorientiertes Innovations- und Produktmanagement-Grundlagen und Fallstudien aus B-to-B-Märkten
Wiesbaden: Gabler, 2008, 384 Seiten, EUR (D) 34,90, ISBN 978-3834909749
Published in: Marketing Review St. Gallen | Issue 3/2009
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