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2002 | OriginalPaper | Chapter

Globalisation — Panacea or Delusion?

Author : Fiona Czerniawska

Published in: Management Consultancy

Publisher: Palgrave Macmillan UK

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Caught up in the apparent backlash against e-business and — in many cases — with declining revenues from e-business related consultancy, many consulting firms have turned to geographic expansion as a more promising source of growth. Thus, US-based firms, who were the first to feel the effects of shrinking demand, looked to the European market, where the enthusiasm for e-business seemed initially undented. As the cold wind of change moved on, UK-based firms looked to southern Europe for the same reasons, and European firms looked to the Far East.

Metadata
Title
Globalisation — Panacea or Delusion?
Author
Fiona Czerniawska
Copyright Year
2002
Publisher
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9781403907189_10

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