Globalisation — Panacea or Delusion?

Caught up in the apparent backlash against e-business and — in many cases — with declining revenues from e-business related consultancy, many consulting firms have turned to geographic expansion as a more promising source of growth. Thus, US-based firms, who were the first to feel the effects of shrinking demand, looked to the European market, where the enthusiasm for e-business seemed initially undented. As the cold wind of change moved on, UK-based firms looked to southern Europe for the same reasons, and European firms looked to the Far East.