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Journal of the Academy of Marketing Science

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01-02-2011

How can corporate social responsibility activities create value for stakeholders? A systematic review

Authors: John Peloza, Jingzhi Shang

Published in: Journal of the Academy of Marketing Science | Issue 1/2011

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Abstract

Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers.

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Title: How can corporate social responsibility activities create value for stakeholders? A systematic review
Authors: John Peloza
Jingzhi Shang
Publication date: 01-02-2011
Publisher: Springer US
Published in: Journal of the Academy of Marketing Science / Issue 1/2011
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-010-0213-6

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