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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 1/2011

01-02-2011

Toward a “theoretical toolbox” for sustainability research in marketing

Authors: Brian L. Connelly, David J. Ketchen Jr., Stanley F. Slater

Published in: Journal of the Academy of Marketing Science | Issue 1/2011

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Abstract

This paper provides a foundation for future marketing research on sustainability through the application of nine prominent organizational theories. Specifically, we consider the implications for sustainability offered by transaction cost economics, agency theory, institutional theory, population ecology, resource dependence theory, the resource-based view of the firm, upper echelons theory, social network theory, and signaling theory. We consider how each theory can help researchers to better understand the ways that firms engage in sustainable marketing and business practices, and we develop insights that emerge from simultaneous examination of complementary or competing theoretical perspectives.
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Metadata
Title
Toward a “theoretical toolbox” for sustainability research in marketing
Authors
Brian L. Connelly
David J. Ketchen Jr.
Stanley F. Slater
Publication date
01-02-2011
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 1/2011
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-010-0199-0

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