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Journal of the Academy of Marketing Science
Erschienen in: Journal of the Academy of Marketing Science 1/2011

01.02.2011

Toward a “theoretical toolbox” for sustainability research in marketing

verfasst von: Brian L. Connelly, David J. Ketchen Jr., Stanley F. Slater

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 1/2011

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Abstract

This paper provides a foundation for future marketing research on sustainability through the application of nine prominent organizational theories. Specifically, we consider the implications for sustainability offered by transaction cost economics, agency theory, institutional theory, population ecology, resource dependence theory, the resource-based view of the firm, upper echelons theory, social network theory, and signaling theory. We consider how each theory can help researchers to better understand the ways that firms engage in sustainable marketing and business practices, and we develop insights that emerge from simultaneous examination of complementary or competing theoretical perspectives.
Vorheriger Artikel Market-oriented sustainability: a conceptual framework and propositions
Nächster Artikel Sustainability to support end-to-end value chains: the role of supply chain management

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Metadaten
Titel
Toward a “theoretical toolbox” for sustainability research in marketing
verfasst von
Brian L. Connelly
David J. Ketchen Jr.
Stanley F. Slater
Publikationsdatum
01.02.2011
Verlag
Springer US
Erschienen in
Journal of the Academy of Marketing Science / Ausgabe 1/2011
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-010-0199-0

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