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Published in:
2000 | OriginalPaper | Chapter
How Can Retailers Respond?
Author : Michael de Kare-Silver
Published in: e-Shock 2000
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.