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Published in:
2000 | OriginalPaper | Chapter
Internet Advertising
Author : Coshe.com
Published in: Webvertising
Publisher: Vieweg+Teubner Verlag
Included in: Professional Book Archive
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The potential of the Internet to provide an efficient channel for advertising and marketing efforts is overwhelming, and yet no one is really sure of how to best utilize the Internet for these purposes. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. As businesses use the Internet more, and the Internet users become more accustomed to marketing activities, Internet marketing is becoming more and more popular.