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2016 | OriginalPaper | Chapter

Is It Beneficial for Luxury Brands to Embrace CSR Practices?

Authors : Sihem Dekhili, Mohamed Akli Achabou

Published in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Publisher: Springer International Publishing

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Abstract

Despite the strong “ethical ethos” that appears to govern business today, recent studies have questioned the usefulness of using the environmental argument in the luxury sector. Adopting a qualitative methodology involving 39 French consumers, our paper identifies five reasons why luxury managers may be reluctant to promote sustainable development, i.e., the perception of the low environmental impact of the luxury industry, socially related benefits, the gap between the universe of luxury products and that of sustainable development, a negative impact of ecological criteria when included in luxury items, and the many selection criteria that come into play when purchasing luxury products. We end our paper with some recommendations for responsible corporate communication.

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next chapter Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods
Footnotes
1
Brands often use very thin models, considered as “the norm” by some consumers and leading to public health issues (eating disorders among women).
 
2
Some specific skills like knitwork have been moved from France to Italy (Koromyslov et al. 2013).
 
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Metadata
Title
Is It Beneficial for Luxury Brands to Embrace CSR Practices?
Authors
Sihem Dekhili
Mohamed Akli Achabou
Copyright Year
2016
Book
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Print ISBN: 978-3-319-26646-6

Electronic ISBN: 978-3-319-26647-3

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-26647-3_1