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24-05-2016 | Empirical article

Market value analysis of a Chinese e-commerce holding group: a multicriteria approach

Authors: J. F. Juliá-Igual, R. Cervelló-Royo, I. Berné-Lafuente

Published in: Service Business | Issue 3/2017

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Abstract

There has been a worldwide expansion in the offer of services via web portals. E-commerce companies have experienced the fastest and steadiest growth, with the corresponding effect on their value. Among the main problems faced is the possible overvaluation of these companies and, particularly, their share prices. Consequently, it would be of great interest to determine the best manner in which to calculate and correct their market value. This study combines a multicriteria method and the valuation ratio to determine the value of a Chinese e-commerce holding group. This company was chosen due to the wide catalogue of e-services it offers.

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Title: Market value analysis of a Chinese e-commerce holding group: a multicriteria approach
Authors: J. F. Juliá-Igual
R. Cervelló-Royo
I. Berné-Lafuente
Publication date: 24-05-2016
Publisher: Springer Berlin Heidelberg
Published in: Service Business / Issue 3/2017
Print ISSN: 1862-8516
Electronic ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-016-0316-3

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