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Marketing in the Aeronautics and Space Industry Read chapter Read first chapter

2002 | OriginalPaper | Chapter

Marketing and Sales Action Plan

Authors : Philippe Malaval, Christophe Bénaroya

Published in: Aerospace Marketing Management

Publisher: Springer US

Included in: Professional Book Archive

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Right from the very beginnings of marketing, planning has been identified as an important component. Taken to an extreme, it has made a nonsense of marketing. The marketing plan must be a pragmatic tool directly based on action plans.

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Metadata
Title
Marketing and Sales Action Plan
Authors
Philippe Malaval
Christophe Bénaroya
Copyright Year
2002
Publisher
Springer US
Book
Aerospace Marketing Management

Print ISBN: 978-1-4613-5377-5

Electronic ISBN: 978-1-4615-1065-9

Copyright Year: 2002

DOI
https://doi.org/10.1007/978-1-4615-1065-9_5