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Conjoint Analysis as an Instrument of Market Research Practice Read chapter Read first chapter

2003 | OriginalPaper | Chapter

Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

Authors : Vithala R. Rao, Henrik Sattler

Published in: Conjoint Measurement

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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One of the most frequent purpose of conjoint analysis is the measurement of price effects (Wittink and Cattin 1989; Wittink, Vriens, and Burhenne 1994). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).

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Metadata
Title
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
Authors
Vithala R. Rao
Henrik Sattler
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Conjoint Measurement

Print ISBN: 978-3-662-11370-7

Electronic ISBN: 978-3-540-24713-5

Copyright Year: 2003

DOI
https://doi.org/10.1007/978-3-540-24713-5_2