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Conjoint Analysis as an Instrument of Market Research Practice Read chapter Read first chapter

2003 | OriginalPaper | Chapter

Developing Business Solutions from Conjoint Analysis

Authors : Sid Simmons, Mark Esser

Published in: Conjoint Measurement

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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Many companies claim to be consumer-driven or focused. They often support this claim with evidence from extensive customer research programmes. They run focus groups, send out questionnaires, monitor customer satisfaction scores and analyse sales data.

previous chapter Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
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Metadata
Title
Developing Business Solutions from Conjoint Analysis
Authors
Sid Simmons
Mark Esser
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Conjoint Measurement

Print ISBN: 978-3-662-11370-7

Electronic ISBN: 978-3-540-24713-5

Copyright Year: 2003

DOI
https://doi.org/10.1007/978-3-540-24713-5_3