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Conjoint Analysis as an Instrument of Market Research Practice Read chapter Read first chapter

2003 | OriginalPaper | Chapter

Measuring the Credibility of Product-Preannouncements with Conjoint Analysis

Authors : Henrik Sattler, Karsten Schirm

Published in: Conjoint Measurement

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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Conjoint analysis is usually applied as a method for measuring preference structures (e.g. preferences of consumers with respect to new products). Preferences are determined by ratings, rankings, or choices concerning a number of profiles. This kind of preference measurement has been successfully applied in many fields of application (see chapter one of this book).

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Metadata
Title
Measuring the Credibility of Product-Preannouncements with Conjoint Analysis
Authors
Henrik Sattler
Karsten Schirm
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Conjoint Measurement

Print ISBN: 978-3-662-11370-7

Electronic ISBN: 978-3-540-24713-5

Copyright Year: 2003

DOI
https://doi.org/10.1007/978-3-540-24713-5_4