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On the Impact of the Application Domain on Users’ Susceptibility to the Six Weapons of Influence Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study

Authors : Sitwat Usman Langrial, Jaap Ham

Published in: Persuasive Technology. Designing for Future Change

Publisher: Springer International Publishing

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Abstract

Persuasive Technology (PT) as a field of research provides tremendous opportunities for helping people improve their health and wellbeing. This paper highlights opportunities for empowering rural female population through a simple text-based persuasive intervention. The study was performed in June 2019 in a remotely located population in North-Eastern Pakistan. The target population were young mothers who were frequent users of mobile phones and able to read text messages. The study investigated whether simple Mobile-based Text Messages based on Integrated Management of Childhood Illness (IMCI) could bring a positive behavior change in mothers such as breastfeeding, avoiding self-medication when a child is sick and having the child immunized regularly. For data collection, we opted to conduct Focus Group Discussions in order to gain richer insights. The findings revealed that a high majority of the participants found the text messages to be useful. More interestingly, just over the span of one month, these participants reported to have a natural change in their behaviors.

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previous chapter Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation
next chapter Persuasive Mobile Apps for Health and Wellness: A Comparative Systematic Review
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Metadata
Title
Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study
Authors
Sitwat Usman Langrial
Jaap Ham
Copyright Year
2020
Book
Persuasive Technology. Designing for Future Change

Print ISBN: 978-3-030-45711-2

Electronic ISBN: 978-3-030-45712-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-45712-9_12

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