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Erschienen in:
Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes

verfasst von : Agnis Stibe, Brian Cugelman

Erschienen in: Persuasive Technology

Verlag: Springer International Publishing

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Abstract

Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and possibly fewer report a special type of negative outcome, a backfire. This paper has been authored to start a wider discussion within the scientific community on intervention backfiring. Within this paper, we provide tools to aid academics in the study of persuasive backfiring, present a taxonomy of backfiring causes, and provide an analytical framework containing the intention-outcome and likelihood-severity matrices. To increase knowledge on how to mitigate the negative impact of intervention backfiring, we discuss research and practitioner implications.

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Vorheriges Kapitel The EDIE Method – Towards an Approach to Collaboration-Based Persuasive Design
Nächstes Kapitel Captology and Technology Appropriation: Unintended Use as a Source for Designing Persuasive Technologies
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Metadaten
Titel
Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
verfasst von
Agnis Stibe
Brian Cugelman
Copyright-Jahr
2016
Buch
Persuasive Technology

Print ISBN: 978-3-319-31509-6

Electronic ISBN: 978-3-319-31510-2

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-31510-2_6