01-11-2014
Model-based approach for importance–performance analysis
Published in: Quality & Quantity | Issue 6/2014
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Abstract
CUB
models, generally used to estimate the feeling and the uncertainty, to measure the importance of items on observed overall satisfaction. A questionnaire with explicit variables of importance for each dimension is considered to compare the obtained ranks with the observed ones. Then the estimated importance and the perceived quality, both obtained with the CUB
models, will be jointly analyzed in different datasets coming from various fields. This approach will be compared with some others reported in the literature.