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21-06-2021 | Theoretical article

On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining

Authors: Mingyu Park, Youngjung Geum

Published in: Service Business | Issue 3/2021

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Abstract

Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic extraction of service-specific keywords. Therefore, this study suggests a new method for developing new service ideas—a data-driven morphological analysis for service ideation. The service-specific keyword extraction and filtering process are suggested to the data-driven morphological analysis. This study is expected to help managers to generate more service-specific and creative ideas for new services.

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Title: On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Authors: Mingyu Park
Youngjung Geum
Publication date: 21-06-2021
Publisher: Springer Berlin Heidelberg
Published in: Service Business / Issue 3/2021
Print ISSN: 1862-8516
Electronic ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-021-00449-6

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