Issue 1/2024
Special Issue on Predicting and Optimizing Marketing Performance in Dynamic Markets
Content (7 Articles)
Open Access
Editorial
Predicting and optimizing marketing performance in dynamic markets
Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel
Open Access
Original Article
Dynamic pricing using flexible heterogeneous sales response models
Philipp Aschersleben, Winfried J. Steiner
Open Access
Original Article
One-stage product-line design heuristics: an empirical comparison
Daniel Baier, Sascha Voekler
Open Access
Original Article
Relevance of dynamic variables in multicategory choice models
Harald Hruschka
Open Access
Original Article
Live shopping promotions: which categories should a retailer discount to shoppers already in the store?
Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic
Open Access
Original Article
The impact of corporate sustainability performance on advertising efficiency
Karl Weinmayer, Marion Garaus, Udo Wagner
Original Article
Competition and market dynamics in duopoly: the effect of switching costs
Yang Yang, Cheng-Hung Wu