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What is Public Relations? Read chapter Read first chapter

1983 | OriginalPaper | Chapter

PR and Exhibitions

Author : Frank Jefkins, BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC

Published in: Public Relations for Marketing Management

Publisher: Palgrave Macmillan UK

Included in: Professional Book Archive

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Exhibitions are of two kinds: those containing individual exhibitors who may be using the show for either advertising and sales or PR purposes, and individual exhibitions which again may serve either purpose. They may be public or private, indoor or outdoor, static or mobile.

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Metadata
Title
PR and Exhibitions
Author
Frank Jefkins, BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC
Copyright Year
1983
Publisher
Palgrave Macmillan UK
Book
Public Relations for Marketing Management

Print ISBN: 978-0-333-35915-0

Electronic ISBN: 978-1-349-06925-5

Copyright Year: 1983

DOI
https://doi.org/10.1007/978-1-349-06925-5_9