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Published in:
1980 | OriginalPaper | Chapter
Pricing
Authors : Ronald McTavish, Angus Maitland
Published in: Industrial Marketing
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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In the history of economics, price theory has held a central part and a great deal of attention has been paid to it. The price of a product or a service is simply the rate at which is can be exchanged for another product or service, but despite its apparent simplicity pricing remains one of the most difficult areas of decision making in industry.