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2019 | OriginalPaper | Chapter

Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions

Authors : Katarzyna Kabzińska, Magdalena Wieloch, Dominik Filipiak, Agata Filipowska

Published in: Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018

Publisher: Springer International Publishing

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Abstract

Personalisation and profiling are of interest of every entity that deals with clients, users, etc. Profiling may concern interests, preferences, demographics, etc. This study is concerned with the issue of user’s colour preferences emerging from his personality. Connections between outcomes of the survey on the BFI-44 Personality Traits and 8 colours inspired by representations of Plutchik’s Wheel of Emotions were analysed based on responses of 144 respondents. The results were analysed by application of the Apriori algorithm for different personality traits and compared with outcomes of a previous analysis applying linear regression on this data.

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Title: Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions
Authors: Katarzyna Kabzińska
Magdalena Wieloch
Dominik Filipiak
Agata Filipowska
Publisher: Springer International Publishing
Book: Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018
Print ISBN: 978-3-319-99992-0

Electronic ISBN: 978-3-319-99993-7

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-319-99993-7_33

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