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Quantitative Marketing and Economics

Issue 2/2015

Content (3 Articles)

Display advertising’s competitive spillovers to consumer search

Randall Lewis, Dan Nguyen

Quality vs. variety: Trading larger screens for more shows in the era of digital cinema

Anita Rao, Wesley R. Hartmann

Optimal selling strategies when buyers name their own prices

Robert Zeithammer

Mar 15
Issue: 1/2015
Sep 15
Issue: 3/2015

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