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Quantitative Marketing and Economics

Issue 1/2022

Content (3 Articles)

Original Research

The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election

Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen

Industry-funded research and bias in food science

Anita Rao

Original Research

Copula-based direct utility models for correlated choice alternatives

Chul Kim, Duk Bin Jun, Sungho Park

Dec 21
Issue: 3-4/2021
Jun 22
Issue: 2/2022

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