Skip to main content

Quantitative Marketing and Economics

Ausgabe 1/2022

Inhalt (3 Artikel)

Original Research

The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election

Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen

Original Research

Copula-based direct utility models for correlated choice alternatives

Chul Kim, Duk Bin Jun, Sungho Park