Ausgabe 1/2022
Inhalt (3 Artikel)
Original Research
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election
Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen
Original Research
Copula-based direct utility models for correlated choice alternatives
Chul Kim, Duk Bin Jun, Sungho Park