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Quantitative Marketing and Economics

Ausgabe 4/2022

Inhalt (3 Artikel)

Vertical integration of platforms and product prominence

Morgane Cure, Matthias Hunold, Reinhold Kesler, Ulrich Laitenberger, Thomas Larrieu

Original Research

Non-linear pricing effects in conjoint analysis

YiChun Miriam Liu, Jeff D. Brazell, Greg M. Allenby