Ausgabe 4/2023
Inhalt (3 Artikel)
Original Research
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption
Minjung Kwon, Tülin Erdem, Masakazu Ishihara
Targeted incentives, broad impacts: Evidence from an E-commerce platform
Xiang Hui, Meng Liu, Tat Chan
Open Access
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers
Nico Neumann, Catherine E. Tucker, Kumar Subramanyam, John Marshall