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Quantitative Marketing and Economics

Issue 4/2020

Content (4 Articles)

Open Access

How to generalize from a hierarchical model?

Max J. Pachali, Peter Kurz, Thomas Otter

Social network design for inducing effort

Pinar Yildirim, Yanhao Wei, Christophe Van den Bulte, Joy Lu

Original Research

Benefit Formation and Enhancement

Hyowon Kim, Dong Soo Kim, Greg M. Allenby

Correction

Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

Mitchell J. Lovett, Renana Peres, Linli Xu

Sep 20
Issue: 3/2020
Mar 21
Issue: 1/2021

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