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Published in:
2021 | OriginalPaper | Chapter
Restaurants Industry in the Covid-19 Era: Challenge or Opportunity?
Author : Magda Peistikou
Published in: Strategic Innovative Marketing and Tourism in the COVID-19 Era
Publisher: Springer International Publishing
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Abstract
The rapid and destructive spread of Covid-19 has transformed the restaurant industry worldwide with customers, organizations and supplies striving to survive. Within nine months since the beginning of the pandemic outbreak, the restaurants changed business models, perceptions and habits in order to adapt to the new Normal. This paper focuses on exploring the impact of Covid-19 on Greek restaurants and defining the challenges and trends that pandemic brings forward. The paper followed qualitative methodology in the form of interviews with the use of purposive sampling. Results illustrate that Greek restaurants experience viability issues due to the pandemic similar to the ones that restaurants worldwide face. However new types of restaurants, products and services seem to make their appearance due to the pandemic. Nevertheless, this status is still evolving and governments, employers and employees struggling to define it in order to respond.