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2018 | OriginalPaper | Chapter

Reverse Internationalization: A Review and Suggestions for Future Research

Authors : Itzhak Gnizy, Aviv Shoham

Published in: Advances in Global Marketing

Publisher: Springer International Publishing

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Abstract

Although internationalization (entry and expansion) has been a predominantly important topic in the literature, there has been little research effort to explain it holistically with firms’ reverse internationalization (RI) behaviors in foreign markets. Despite the progress made to uncover the RI phenomenon, there still exist important issues and nuances within RI where scholarly understanding is scant. The purpose of this chapter is to review the RI phenomenon and encourage scholars and practitioners to examine its role as a topic for scientific inquiry, as well as a tool for managers of international/global organizations. This chapter highlights RI’s distinctiveness, which warrants a separate research stream within or alongside the internationalization process stream and offers suggestions for future developments.

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previous chapter ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models

next chapter The Roles of INVs and Their Agents in the Organization of Marketing Tasks

Divestment is a well-studied construct and can be a RI facet. In our view, since divestment is related more to international business than to international marketing, we do not relate to it in this chapter.

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Title: Reverse Internationalization: A Review and Suggestions for Future Research
Authors: Itzhak Gnizy
Aviv Shoham
Publisher: Springer International Publishing
Book: Advances in Global Marketing
Print ISBN: 978-3-319-61384-0

Electronic ISBN: 978-3-319-61385-7

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-61385-7_3