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Open Access 31-05-2022

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts

Authors: Jyrki Isojärvi, Jaakko Aspara, Reza Movarrei

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Title: Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
Authors: Jyrki Isojärvi
Jaakko Aspara
Reza Movarrei
Publication date: 31-05-2022
Publisher: Springer US
Published in: Marketing Letters / Issue 3/2022
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-022-09634-7