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Published in:
1989 | OriginalPaper | Chapter
Sample Techniques Used in Marketing Research
Author : Thomas Bausch
Published in: Conceptual and Numerical Analysis of Data
Publisher: Springer Berlin Heidelberg
Included in: Professional Book Archive
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Green and Tull define marketing research as ”the systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing” (Green, Tull 1970). The study of markets by sample surveys is a possible instrument for the search of primary informations. The population for the sampling procedure is given as a collection of all elements defined over space and time which are relevant to the scope of a marketing problem.